Quite honestly, if you haven?t tasted this cinnamon, you haven?t really tasted cinnamon. Far different from the common cassia varieties of Vietnam and China, white alba has a much lower volatile oil content and a more complex flavor profile with subtle hints of citrus interwoven in its scent. In brief, it?s the highest grade available from a nation that produces 90% of the world?s cinnamon. No surprise. Island ancestors have been cultivating the spice since 1500. Passing on the know-how for growing and caring from generation to generation. Always hand harvested, often in remote locations, each ?quill? is hand-rolled five times. Indeed one exceptional taste.